Primary Care – Well-Baby Program

IY DVD Photos 14

Did you know the Incredible Years® (IY) Parent Programs can be offered in a primary care setting? The NEW IY program, “Helping Parents Promote Babies’ Development During Well-Baby Visits” (Well-Baby Program, for short) can be used by primary care providers, health visitors, pediatricians, and other health providers in primary care settings or in the home to support parents with babies from birth to 9 months of age.

This program can be implemented as a supplement to the IY Parents and Babies Program.


For more information on who should deliver this program and how to go about doing so, please download:  Well-Baby Program Information

Order this program set!

+Well-Baby Program Topics
  • Newborn Visit – Becoming a Parent & Gaining Support
  • One Month Visit – Getting to Know your Baby & Responding to Crying
  • Two Month Visit – Babies as Intelligent Learners & Parents as Responsive Communicators (Speaking Parent-ese)
  • Four Month Visit – Providing Physical, Tactile, & Visual Stimulation for your Baby
  • Six Month Visit – Promoting Baby’s Security – Regular Routines
  • Nine Month Visit – Baby’s Emerging Sense of Self
+Well-Baby Program Curriculum Description
  • 1 DVD set
  • Leader’s Manual
  • Starter set of select home activities on colored tear-off pads
  • Incredible Babies book
  • Promoting Brain Development Magnet
  • Babies’ Building Blocks poster

Supplemental materials support and enhance the programs and may be purchased separately.

  • Baby Brain Poster
  • Baby Program Stickers.

Purchasing Information

+Implementation Cost Information

Please see basic cost information provided below. This is meant to give a general overview of upfront and ongoing costs. Please don’t hesitate to contact us for more particular questions regarding program & book discounts, training costs, etc.

Up Front Costs

Helping Parents Promote Babies’ Development During Well-Baby Visits Program: $450.00  (Purchase)

Group Leader Training: We recommend those implementing the Well-Baby program attend the 2-day IY Parents and Babies Group Leader Training. See Workshop Information.

Ongoing Costs

Books for parents

Incredible Babies: A Guide and Journal of Your Baby’s First Year: $17.95 (if purchasing between 2-99 copies)


Venue for leading groups



Be sure to plan for ongoing consultation by phone or in person for new group leaders. Consultation is conducted by certified Incredible Years® Mentors and Trainers. This early support and feedback ensures the parenting groups are delivered with fidelity and are successful. Consultation Fee: $175/hour

Learn more about Implementation


The  science of child development clearly shows that the foundation for sound mental and physical health is built early in life, as early experiences with parents shape the architecture of the child’s developing brain.


A recently published randomized control group study has screened toddlers (2-4 years) in primary care settings to identify those at risk or with borderline to clinical levels of behavior problems. They were randomly assigned to The Incredible Years® program or a waiting list control group.  Results showed improvements in parent-child interactions and child disruptive behavior that were maintained one year later.
Click this link to read the full article!

A previous randomized control group study also showed the effects of offering the IY program and book in pediatric primary care by nurses and psychologists.
Click this link to read the full article!